Independent label · Australia

PoppyRecords

A rising digital label built to give artists and their music the recognition it deserves. We handle the boring stuff, so you can focus on what actually matters — making music.

Scroll
Latest Releases

Fresh out
of the studio

Follow on Spotify
Loading releases…
Latest Videos

On the
channel

Visit YouTube
Loading videos…
What we do for your release

We promote it —
and we don't stop.

Every Poppy Records release plugs into a promotion machine that keeps running long after release day — on the big platforms, plus the new avenues we're always building.

🗓️

Consistent social content

We run multiple accounts — meme pages, lyric pages, and new social avenues we're always developing — posting our releases consistently to reach new listeners.

📈

Industry-level promotion

We invest in proper industry-level Spotify promotion for your release. And we're flexible — maybe you'd rather run Meta ads or something else. We're always down to hear what you think works for you.

▶️

YouTube & Instagram

Your release goes live on our YouTube channel and Instagram pages, plugged into an audience that already follows Poppy Records.

🎬

Sync & sub-publishing

We're currently building our catalogue for future sub-publishing chances — giving your music the chance to land in sync: TV, ads, games, and more.

🎨

Assets & artwork

We supply you with the assets you need for your release — and if you need cover art, we'll make the artwork for you too. Whatever you need, we'll try to make it happen.

🚀

Building an empire

We're growing the Poppy Records catalogue and brand into something that spans the big platforms — and your release grows with it.

50 / 50
50/50 royalty splits. What the release earns, we share down the middle.
No thresholds
What you make, you get. No marketing thresholds to pay back before you claim your share.
Flexible
We work with you. Flexible on requests and contracts — built around what suits your music.
Our Story / Vision

Let artists
be artists
again.

Poppy Records is an independent label founded by artist and producer Moav (Charlie) after nearly a decade of making music, running side projects, and growing an audience of 500,000+ monthly listeners. Built from the artist's perspective, it's the label Charlie always wished existed.

Get in touch

01 Built by someone who's done it all

As a producer, singer, songwriter, and mixing/mastering engineer, Charlie has worn every hat in the creative process. Whatever needs doing, he's done it — and that hands-on experience shapes everything Poppy Records stands for. The goal: give back what he's learned, support artists at every stage, and create the opportunities he was once given.

02 The industry changed — we adapted

Artists are now expected to be content creators, marketers, editors, and investors on top of making great music. Poppy Records exists to absorb that load — distribution, marketing, playlists, content, visuals, and promotion — so you can stay focused on the music.

03 Fair, transparent, and collaborative

All releases run on 50/50 royalty splits with no marketing thresholds — what we make, you make. We believe in shared effort and shared success. We're genre-flexible and work with music we believe in, not trends we're chasing.

04 Let's make it simple

We work on a song-by-song basis with zero control over you as an artist — we partner purely on the music. If you'd like to give us a try, send a demo. Have questions? Reach out any time — we're always happy to chat. 🙂

Our Services

An all-in-one
partner

More than just a record label. Anything we do for our own releases, we can do for you — even if you're not releasing with us.

📈

Marketing & Growth

We build and run YouTube channels, social accounts, meme pages, and lyric pages to promote your music — fully owned by you. Plus playlist campaigns focused on real listeners, and Meta ad management to scale releases and your artist profile.

🎨

Artwork & Visual Assets

Professional cover art, social visuals, and branding. If you like the look and feel of our label releases, we deliver the same level of artwork for your music — tailored to your sound and identity.

🎚️

Production, Mixing & Mastering

Production support, mixing, and mastering. Whether you need help finishing a track, polishing a mix, or making a song release-ready, our approach is artist-first — enhancing your sound, not changing it.

🤝

An All-In-One Music Partner

If something helped our artists grow, we'll make it available to you. Marketing, production, mixing/mastering, artwork, or a custom setup — get in touch and we'll put together a quote based on exactly what you need. No pressure, just honest support.

Music Licensing

Want to use
our music?

Flexible licensing for creators, brands, and productions of all sizes — ongoing access or a single track for a one-off project.

contact@poppyrecords.com

🎥 YouTube & Online Creators

Music you can safely use across your content

Subscription-based licensing packages that give you access to our catalogue for your videos.

  • Use of our music across your YouTube videos
  • Channel whitelisting to prevent copyright claims
  • Stay fully monetised — no strikes or takedowns
  • Flexible packages based on your channel size

Pricing depends on usage — get in touch for a quote tailored to you.

🎬 Sync Licensing

Film, TV, ads, games & more

Need the perfect song for a film, commercial, TV show, game, or online ad? License one track or several for a specific project — we'll help you review the use case and work through next steps clearly.

  • Films and short films
  • TV and streaming content
  • Commercials and brand campaigns
  • Games, trailers, social & digital ads

Tell us about your project and we'll come back with the best options.

Got a song?
Send us a demo.

We work with all kinds of artists and sounds — with a main focus on pop, indie, and dance — but we don't like putting music in boxes. If it fits and it's good, we'd love to hear it.

Send your demo →

or email us at contact@poppyrecords.com